Have I been penalized..?Demanding greater search engine transparency
Event Details
  • What?
    Insight into search penalties and their risk implications
  • Where?
    Millennium Hilton,
    55 Church St, New York City
  • When?
    The seminar took place on
    October 18, 2011
  • Audience
    Fund managers,
    Stockbroker analysts,
    Financial media
Wall Street Seminar on search engine penalties
Wall Street Seminar on search engine penalties

"The risk to public companies from search engine penalties"

Summary
Did you know that online businesses can be severely affected by accidental search penalties?

On October 18, 2011, experts in internet search explained search penalties and the risk to public companies in short presentations to a Wall Street audience of equity analysts, fund managers and financial media.

A video recording of the seminar will be posted here shortly.


Background
Search penalties typically have a severe impact on website traffic. Even legitimate sites can find their visitor numbers severely restricted by a penalty which has been imposed accidentally.

In the U.S., a massive 98% market share is commanded by the top three search engines, making them the gate keepers of the web. They do not confirm penalties – leaving affected websites and online businesses in the dark. They are able to act as judge, jury and executioner.

With e-commerce representing an increasing proportion of the U.S. economy, search penalties applied to smaller public companies could be potentially ruinous, representing a real risk to investors.

Aimed at financial professionals, the Wall Street seminar highlighted the nature of search penalties and their risk implications to public businesses.


Hosts and Speakers
The seminar was hosted by One News Page,a global news navigator website which suffered a lengthy Google penalty for a long period of time but - despite numerous efforts - has never been able to find out why.

Speaker: James J. O'Connell, Partner, Covington & Burling LLP, antitrust and competition law expert. Most recently, James O'Connell served as Deputy Assistant Attorney General in charge of International, Policy, and Appellate matters for the Justice Department’s Antitrust Division.

Speaker: Bob Sakayama, TNG/Earthling Inc (New York), Expert on search penalties and market leader on penalty handling. Originator of a strategy known as 'structural SEO' for enterprise search performance - Read about some of the issues Bob and his team confront at http://www.re1y.com

Speaker: Dan Savage, CEO of Tradecomet (New York), media strategy and search engine marketing expert, 20-year veteran of trade magazines, directories, and online publishing

Speaker: Dr Marc Pinter-Krainer, ex London-quoted company CEO and founder of One News Page


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